Smarter digital fundraising support for charities
We help UK charities raise more online by improving campaigns, ads, and the supporter journey.
Digital Fundraising Academy provides digital fundraising support for charities that want to grow sustainable online income. We help organisations improve their campaigns, paid ads, supporter journeys and donation pages so they can raise more without increasing their workload.
Trusted by charities across the UK, Ireland, and the globe to grow sustainable digital income.
How can we support your charity?
Choose the option that best fits what you need right now.
Academy
Personalised Coaching and Practical Resources.
Best for small teams who want expert guidance now and ongoing skills development.
- Campaign planning and prioritisation
- Ads, funnels and supporter journeys
- Build confidence and in-house skills
Aurelia
AI powered Digital Campaigns
Best for teams who want faster Campaign planning and to scale their digital fundraising.
- Campaign idea to comprehensive campaign plan in minutes
- Channel & Budget recommendations
- Save time & reduce guesswork
Consulting
Consulting & Delivery
Best for charities who want expert support and execution.
- Paid Media & Digital Strategy
- Campaign ideation to delivery
- Senior level expertise without hiring
- Flexible project or retained support
Charity focused Digital Fundraising you can trust
We work exclusively with charities and nonprofit organisations, helping teams plan, test, and scale digital fundraising campaigns that deliver sustainable income, not just short-term wins.
Everything we offer is grounded in real charity campaigns, practical expertise, and a deep understanding of the challenges small and growing teams face.
Appeals
Challenges
Lead Generation
Website Optimisation
Paid Media
Supporter Journeys
Is it right for your charity?
DigitalFundraising.com is led by Carla McLuskie, a digital fundraising specialist with over a decade of experience supporting charities to grow sustainable online income. Working with us…
..is likely a good fit if..
- You want to grow or stabilise your digital fundraising income
- You’re running (or planning) appeals, events/challenges, or paid campaigns
- You want clarity, not generic marketing advice
- You value practical guidance and learning what works
..might not be a good fit if..
- You want a one-size-fits-all agency package
- You’re not open to changing what’s currently not working
- You’re looking for generic “best practice” advice
- You’re not ready to test, learn, or adapt your approach
Recent Highlights
A snapshot of recent work across coaching, consultancy and early access to Aurelia – our AI powered digital fundraising campaign development tool.
Digital Fundraising Academy
Roy Castle Lung Cancer Foundation
Through ongoing coaching via the Digital Fundraising Academy, the Roy Castle team has consistently increased their digital fundraising income year on year.
Starting with limited digital experience, the team has built the confidence and skills to plan and deliver effective campaigns — to the point where their work is now used as inspiration by other charities.
A strong example of long-term capability building.
Consultancy
DEBRA - Rare Disease Day 2025 Campaign
Worked with DEBRA Ireland from campaign ideation through to delivery on their Rare Disease Day 2025 appeal, “Send a message to Casey”. A donation appeal built around an act of kindness.
The campaign helped raise vital funds, attract new donors, and grow the charity’s mailing list with engaged new supporters.
Aurelia – Early Access
Early Feedback from Charities Using Aurelia
The first charities invited into Aurelia’s early access programme are already seeing clear benefits when planning and running paid campaigns.
“It gave me ideas for creative that I would never have thought of.”
“It has given me the confidence to test ads on different platforms.”
“I’m saving so much time. It gives me everything I need without the back and forth.”
Lets talk about what might work for your Charity
Whether you’re looking for coaching, hands-on support, or a smarter way to plan campaigns, we’re happy to help you think it through.
No pressure, just a conversation to help you decide what’s right for your charity.